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Our privacy terms and practices
Web and mobile privacy statement
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This statement describes how Aetna (“Aetna”, “we” or “us”) may collect information about you through your interactions with us on our website and mobile applications (“apps”) that contain a link to this statement (collectively, the “services”).
If information collected through the services is member information, refer to the notice of privacy practices and not this privacy statement. If you're a member covered by an Aetna insured policy, this notice can be found on this app. If you're covered through an employer plan which is self-funded, ask your employer for a copy of your notice. Examples of member information are information collected when you enroll in an Aetna health plan or access services related to your health plan.
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Our websites and mobile applications are designed for a general audience and not directed to children under the age of 13. We do not knowingly collect personal information online from any person we know to be under the age of 13.
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We want you to know what personal information we may collect about you. Some examples of the personal information we may collect about you include:
- Contact information including your name, address, email address, telephone number and certain personal device information
- Your password, if you create an account
- Demographic information, such as your age and date of birth, sex and/or gender
- Language preferences
- Driver’s license information or Social Security number
- Information collected automatically through your device, such as web browser information, server log files, cookies, pixel tags and web beacons and other tracking information
In addition, our mobile apps may ask for your permission to collect/use the following:
- Your GPS location, to support searching for nearby providers and services
- Bluetooth, camera, and audio, to enable communication with a provider
- Your calendar, so appointments can be added
- Your files and images, to enable the uploading of files when speaking with a provider
- Your IMEI (International Mobile Equipment Identity) number, which is used to authenticate your device as part of our security program
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We collect your personal information when you:
- Sign up or create a personal profile with us
- Enter into a transaction with us
- Request products, services or information from us
- Sign up with or interact with our products or services
- Participate in surveys or quizzes
We may also automatically collect certain device information. This may include your device’s physical location, internet protocol (IP) address, battery information, app activity, data usage and malware information. This helps us identify you and your device to prevent fraud and data loss and keep our app secure. It may also help us customize your application or website experience.
In some cases, and in all cases required by law, you can update the information you give us. Just send us an email or update your online profile. Please revisit the specific place in the app where you first gave us your information.
Providing personal information for the purposes of seeking health insurance coverage/enrollment is a voluntary submission of personal information under applicable law. If you choose not to provide your personal information to us, we may not be able to provide you with the requested products, services or information.
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- To respond to you: We use your personal information to deliver services and to respond to your requests. For instance, we may use it to fulfill your order, contact you about your order, send you email alerts, send you newsletters, and to provide you with related customer service.
- To send marketing and administrative information to you: For example, we may use your personal information to manage subscription services, such as your order management, billing, reorder experience and account communication. We may also offer other products and services that may be of interest to you. This could be done through push notifications in our apps.
- To add to your experience: We may use your personal information to personalize your experience when interacting with us. We may present products and offers tailored to you. And we may use your details for our business purposes, along with data analysis, audits, fraud monitoring and prevention, and new product and service development. We may also use it to gauge the effectiveness of our campaigns, and to run and grow our business efforts.
- For a sale or transfer of business assets: We may share or transfer your personal information to other parties if some or all of our business, assets or stock are sold, transferred or used as security. This includes in connection with any bankruptcy or similar proceeding.
- To give information to our businesses: As allowed by law, we may give your personal information to our affiliated businesses or to our business partners. They may use it to send you marketing and other communications.
- To respond to law enforcement officials: We may share your personal information if required to do so by law enforcement officials or judicial authorities.
We may use or share your information including without court process, in matters involving claims of personal, public safety or in a litigation, where the information is pertinent. This may include use or sharing to allow us to pursue remedies or to limit the damages we may sustain.
We may also use or share your information to enforce our terms and conditions, to protect our operations or those of any of our affiliates, or to protect our rights, privacy, safety or property and/or that of our affiliates, you or others. - To our service providers: We may disclose personal information to our service providers, who provide services such as website hosting, data analysis, payment processing, order fulfilment, information technology and related infrastructure provision, customer service, email delivery, auditing and other services.
- To look for security breaches: We may use and disclose personal information to investigate security breaches or otherwise work with authorities in a legal matter.
- To use information that does not identify you: If information does not personally identify you, we may use and share it for any purpose except as limited by applicable law. This includes information described in the “Cookies and other technologies” section. To the extent we are required to treat such information as personal information under applicable law, then we may use it for all the purposes we use and disclose personal information.
- To combine information: We may combine information that does not personally identify you with personal information. If we do, we will treat the combined information as personal information for as long as it stays combined.
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Like many other websites and online services, we collect traffic and usage patterns. It helps us analyze and improve the services we provide you. We use cookies, web server logs and similar technologies to do this.
We use this information for various purposes:
- Enhance web and mobile navigation
- Personalize your experience
- Understand how you use our services
- Diagnose problems
- Measure the success of our marketing campaigns
- Deliver online content on services and products that may interest you
- Otherwise administer our services
A "cookie" is a bit of data that we can send to your browser when you link to our apps. It isn’t a computer program. It can’t get any data or personal information on your computer. Your browser software can be set to reject or accept cookies.
Collecting IP addresses is also a standard practice and is done automatically by many websites and apps. We use IP addresses to administer our services, measure service levels and help diagnose server problems. Your IP address is a number that is automatically assigned to the computer that you are using by your internet service provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses our services, along with the time of the visit and the page(s) visited.
Our services use tracking technologies to collect and record your activities and movements across our websites throughout your browsing session, including page hits, mouse movements, scrolling, typing, out-of-the-box errors and events, and API calls (“session data”). We use this information to provide us with analytics and to improve our products, services and your experience. Such tracking may also include recorded sessions, which we may play back for these purposes. We may share session data with our vendors (which may change over time) for these purposes, who will use the session data solely on our behalf.
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We understand that the security, integrity and confidentiality of your information are very important to you. And we want to protect it. Here’s how:
- We seek to use technical, administrative and physical security measures to protect your personal information from unauthorized access, disclosure, use or changes.
- We regularly review our security practices. We test our apps regularly to mimic attempts to breach our security. We also have robust disaster recovery plans in place. Despite our best efforts, though, note that no security measures are perfect or 100 percent secure.
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We don’t show you third parties’ ads on our apps. But we may use third-party advertising companies to serve you our ads on other sites based on the web pages you may have visited or your online activity. These are known as interest-based or personalized ads. They may also be known as targeted ads.
We (Aetna) show you these ads so you can see products and services that might interest you.
To serve up information related to our services, the third-party companies may place or recognize a unique cookie on your browser (including through the use of pixel tags). We follow the guidelines of the Digital Advertising Alliance (DAA) Self-Regulatory Principles for Online Behavioral Advertising. These help you understand and have greater control over the ads you see based on your online behavior. The DAA has a website where you can opt out from getting targeted ads from some or all of the companies in the program. Our apps don’t respond to “Do Not Track” signals from browsers.
We may use analytics providers that use cookies, pixel tags and other similar technologies to collect information about your use of the services and your use of other websites and online services. Aetna and these other parties use these details to understand your online activity. We also use it to deliver ads and web site content based on your interests.
This statement doesn’t apply to, and we aren’t responsible for, the cookies or web beacons, or other tracking methods used by third parties. You can check out the privacy policies of these other companies to learn more.
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The services may contain links to, or otherwise make available, third-party websites, services, or other resources not operated by us or on our behalf (“third-party services”). We aren’t responsible for the privacy practices, content or accuracy of the third-party services. We also don’t review or endorse their content or the products or services they describe.
We aren't responsible for the privacy or security of any information you provide to them or their handling of information. We recommend that you review the privacy policy of any third party to whom you provide personal information online.
In addition, we aren’t responsible for the information, collection, use, disclosure or security policies and practices of other organizations. These include companies such as Apple, Google, Microsoft, RIM, or any other app developer, app provider, operating system provider, wireless service provider or device manufacturer.
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If you have any questions or concerns about this statement, or the way your information is collected and used, email the Aetna Privacy Office at PrivacyAetna@Aetna.com.
Keep your information safe. Don’t email us information you consider confidential. If you’re a health plan member, call us at the number on your member ID card instead. Or call the number in the app you’re using. There are also some secure areas of our apps to share this type of information.
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We may change this privacy statement. You can find the date changes were last made on this page. Any changes become effective when we post the revised privacy statement. Your use of the services following these changes means you accept the revised version.
Privacy statement update: September 19, 2025
Text message alert terms and conditions
Privacy notices for your plan
The Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule affords members the right to receive a notice that describes how health information may be used and disclosed and how to get access to this information. Aetna is required to send a notice ("notice of privacy practices") to members of our insured health and long-term care plans and mail-order pharmacy customers.
Aetna is also required to send a privacy notice ("notice of information practices") to our insured life and disability plan members and to our large case pension payees.
Notice of privacy practices by plan type
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Medical, dental, pharmacy, managed behavioral health and vision plans: Notice of privacy practices |
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Federal risk plans: Notice of privacy practices |
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Aetna Senior Supplemental Health plans: Notice of privacy practices |
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Aetna Student Health plans: Notice of privacy practices |
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Employee assistance plans: Notice of privacy practices |
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Long-term care plans: Notice of privacy practices |
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Aetna voluntary plans: Notice of privacy practices |
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Aetna International (U.S.-based plans): Notice of privacy practices |
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Medical, dental, pharmacy, managed behavioral health and vision plans: Notice of privacy practices |
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Federal risk plans: Notice of privacy practices |
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Aetna Senior Supplemental Health plans: Notice of privacy practices |
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Aetna Student Health plans: Notice of privacy practices |
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Employee assistance plans: Notice of privacy practices |
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Long-term care plans: Notice of privacy practices |
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Aetna voluntary plans: Notice of privacy practices |
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Notice of information practices by plan type
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Large case pension: Notice of information practices |
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Life and disability: Notice of information practices |
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Life privacy notice for American/ Continental: Notice of information practice |
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Large case pension: Notice of information practices |
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Life and disability: Notice of information practices |
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Life privacy notice for American/ Continental: Notice of information practice |
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Complaints
If you think your HIPAA Privacy Rights have been violated, you can:
- Call us at the toll-free Member Services number on your ID card. Or contact the Aetna Privacy Office at this address:
HIPAA Member Rights Team
Aetna Inc.
P.O. Box 14079
Lexington, KY 40512-4079 - You also may write to the Secretary of the U.S. Department of Health and Human Services.
Legal notices
Aetna is the brand name used for products and services provided by one or more of the Aetna group of companies, including Aetna Life Insurance Company and its affiliates (Aetna).
Health benefits and health insurance plans contain exclusions and limitations.