A man wearing a brown blazer, red sweater, and jeans waves and smiles as he stands outside of a living room. Two women, old and young, and a man sit with papers and books in front of them at a table. The man begins speaking.

WILL: Hi. My name's Will, and I'm dead.

Will continues speaking.

WILL: I know. It's sad. But, hey, a lot of awesome people are dead. It happens. I'm fine.

Will gestures to the people sitting at the table behind him as he continues speaking.

WILL: And while my family is a bit upset, they're not stressed because when I was among the land of the living, my company made the incredibly smart move of signing up for Everest.

Will's family sits at the table, looking sad. A close-up reveals a woman's hand on a photo of Will rollerblading.

Will continues speaking.

The camera tilts up, moving through a layer of grass, where Will's family walks across to a funeral home.

WILL: If they hadn't, my family would have had to go all over town, researching funeral homes and services...

An older suited man extends his hand out behind him as he walks towards a variety of wooden caskets.

Will's family follows the man into the casket showroom, looking somber.

Quick shots reveal the man presenting various fanciful caskets, named "The Extra Elite," "The Diamond Deluxe," "The Aristocrat," "The Viking," and "The Prestige Plus."

ON SCREEN TEXT:             THE EXTRA ELITE

                                                THE DIAMOND DELUXE

                                                THE ARISTOCRAT

                                                THE VIKING

                                                THE PRESTIGE PLUS

WILL: Dealing with high-pressure sales people who just want to up-sell them.

Will's family stands in the funeral home with blank expressions on their faces.

Cut to Will's family sitting in an office with the suited man as he pushes a contract towards them.

ON SCREEN TEXT:             TOTAL: 31,605.21

WILL: And having to choose from a bunch of options and packages they might not even need...

The older woman hands a credit card to the man.

WILL: All while dealing with the loss of someone very special--me.

Cut back to Will as he continues speaking.

Will continues speaking as his family sits at the table.

WILL: But with Everest, they get a funeral concierge rolled into a life insurance plan.

The young woman brings her smartphone to her ear.

WILL: You only have to talk to one person, your Everest adviser.

A woman sits at a table with a laptop open and answers her phone with a smile.

JANET: Good morning. This is Janet.

WILL: They ask you a few questions, learn exactly what you want and don't want, then negotiate directly with funeral homes so you know that your family isn't getting taken advantage of.

The young woman and Janet speak on the phone to each other.

The young woman smiles as she brings a tissue to her face.

Cut to Will's family sitting on a sofa as the women look over at the man, who has a laptop open on his lap. Will sits beside a grand piano behind them and continues speaking.

WILL: This can save you thousands of bucks.

A close-up reveals a shot of the Everest website's Pricefinder and prices of various services at different funeral homes.

ON SCREEN TEXT:             EVEREST | About Everest | Services | Pricefinder | Planning Tools

                                                Services | Lowland Mortuary | Shady Brook Mortuary | Buxton Mortuary

                                                SUB-TOTAL: $1,560 | $1,700 | $4,890

WILL: Even so, funerals aren't cheap. It can take weeks to get your life insurance payment, and funeral homes want your money now.

Will plays a piano key as the doorbell rings. The man looks up from the laptop.

Will stands behind a delivery man wearing blue. The man hands the older woman an envelope.

WILL: But if you have a plan with Everest, you can get your money immediately. Like, as little as two days. That way, you'll have everything you need in time.

The older woman closes the door on Will and smiles as she looks at the envelope. The woman walks through the living room, where a wake for Will is being held. Various people stand throughout the house wearing black. Will continues speaking.

WILL: Back when I was still alive, I didn't think much about my death. It wasn't my style. But I did want my family to be taken care of, and Everest was there to do that.

The woman speaks as she holds up a glass of champagne in a toast.

WOMAN: Thank you, Will...

Will points and speaks to the woman.

WILL: No problemo.

WOMAN: Wherever you are.

Will speaks directly to the camera.

WILL: They can't hear me.

Cut to a white screen. The blue mountain Everest logo appears in the middle of the screen above black text, then changes to the green textual Aetna logo. Small legal disclaimer information appears at the bottom of the screen.

ON SCREEN TEXT:             EVEREST

                                                The First Nationwide

                                                Funeral Planning and

                                                Concierge Service

ON SCREEN TEXT:             aetna

                                                Access to Everest is offered with Aetna Life Insurance plans

                                                Speak to your employer or visit aetna.com to learn more.