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Transcript: Q&A with Philadelphia anthropologist Bill McKinney

 

What you eat or don't eat, it can kill you.

 

It's easy to get a big bag of chips and everybody just dig their hand in, but I want my family to be healthy. There's an incredibly long list of health problems, that Philadelphians face.

 

There's a lot of issues that are related to diet. In some areas, folks might be able to get to something, but it's not necessarily quality food.

 

The Food Trust works in a lot of different ways to bring food to underserved communities. One of those is through Farmers Markets. We accept SNAP benefits, we also offer something called Philly Food Bucks.

 

Vendor: Thank you, here you go.

 

Bill: And there might only be a single vendor that's there, but it's accessible and that's really key to us.

 

Vendor:That's yours as well.

 

Bill:I have a produce farm in Bucks County, we grow classic crops like lettuce, arugula, spinach, tomatoes, peppers.

 

We just started working with The Food Trust this year and it's been really great, they've really helped us find places to sell our produce. Getting to interact with customers is one of the things that I enjoy the most.

 

Rochelle: The Farmer's Market is my happy place, I've built a lot of relationships with the farmers.

 

That was funny. (laughs)

 

We can't remember everybody's names, but we're like, oh, okra lady's back. (laughs)

 

We definitely see changes in the communities that have markets in them, but we're gonna have our greatest success with the most comprehensive approach that we can have.

 

Our programming ranges from Farmers Markets to youth leadership and all of our efforts are only possible through partners like Aetna, who understand that all of these things combined lead to the greatest impact.

 

At the market itself, we'll have educators that will give a nutrition education lesson. How many cups of vegetables would I be putting into my system for that day?

 

Bill: People that are giving health screenings.

 

And this is perfectly within normal range.

 

Yes.

 

People are enrolling in smoking cessation programs, weight loss programs.

 

Yes, it's important that you're distributing healthy food, but you're really creating the space for all of these other things to happen.

 

Rochelle: I wanna be here as long as possible, I wanna grow old and keep myself healthy.

 

Tasneem: I'm grateful to have the opportunity to be selling a product that people appreciate and it's helping them achieve their health goals.

 

Bill: Our efforts are long term, this is something that I feel passionate about, other people here feel passionate about. It's a relationship between The Food Trust, our partner organizations, the farmer and especially the community.

 

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