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Aetna

Aetna Set to "Activate" Kids in Fort Worth


FORT WORTH, Texas, September 25, 2009 — Aetna Better Health (NYSE:AET), formerly Aetna Medicaid and CHIP Services, today announced an eight-week nutrition and exercise program for children at the North Fort Worth Branch of the Boys and Girls Clubs of Greater Fort Worth. The pilot program, named ACTIVATE Kids, was created to educate children on the risks of childhood obesity.

The 45 children participating in ACTIVATE Kids will meet weekly at the Boys and Girls Club to receive lessons from Aetna’s community outreach staff on nutrition, goal setting, staying active, managing emotions and self-esteem among other topics. The children can earn privileges to play on Wii Fit and Wii Resort, which prompts kids to use various forms of exercise to complete games.

“With childhood obesity on the rise, we wanted to create an educational and interactive program for kids,” said Craig Bass, regional vice president of Aetna Better Health Texas. “We are excited to partner with the North Fort Worth Branch of the Boys and Girls Clubs of Greater Fort Worth to roll out this pilot program.”

Following the completion of the eight-week program, participating children will take part in a post-program survey to measure behavioral and attitudinal changes.

Aetna Better Health currently servers more than 25,000 members in the Tarrant County Service Area.  For more information about Aetna Better Health, visit us at www.aetnamedicaid.com or call us at 1-877-751-9551.

About Aetna
Aetna is one of the nation’s leading diversified health care benefits companies, serving approximately 36.8 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, governmental units, government-sponsored plans, labor groups and expatriates.  For more information, see www.aetna.com.