Aetna Offers Virtual Health Fair, Products and Programs to More Than 800,000 ‘Red Hatters’
|
HARTFORD, Conn., November 18, 2008 — Aetna (NYSE: AET) announced today that it has entered into a unique alliance with the Red Hat Society, a social organization devoted to helping women over the age of 50 "continue to have fun a lot longer and with a lot more gusto." As part of this association, Aetna has helped the society build a Virtual Health Fair on the Red Hat website that includes some of Aetna's industry-leading health and wellness tools. "We believe in providing information to help people make more informed decisions on their health care, and we are glad to serve as a trusted resource for the Red Hat Society," said Frank McCauley, head of Aetna's Consumer Business Segment. "The Virtual Health Fair gives Red Hatters information that is particularly relevant to them and can help them improve their health and get the most out of their health benefits." Some of the online resources available through the Virtual Health Fair are:
The site also includes an interactive health quiz designed to educate Red Hatters on important health issues for women over the age of 50, such as heart disease, breast cancer and osteoporosis. "The Red Hat Society is all about having fun, and in order for our members to be able to do that, they need to practice healthy living habits," said Debra Granich, Red Hat Society CEO. "The Virtual Health Fair is a great tool to learn and be informed about health issues in a fun way. Working with Aetna also gives our members access to health insurance plans, programs and information so that we can maximize our health and continue with our fun times." Aetna Plan Options and Additional Services Medicare-eligible Red Hatters will also have access to Aetna's full suite of Medicare Advantage products, including HMO, PPO and Private-Fee-For-Service plans, as well as stand-alone Medicare prescription drug plans. "We are excited to offer Red Hatters access to a variety of products and services that can help them maintain and protect their health and financial well-being," McCauley said. Red Hatters who enroll in an Aetna plan will also have access to a number of value-added options such as a Member Assistance Program (MAP) and Concierge Services, which can help individuals better manage work and life issues. These types of services are typically only offered to Aetna's larger customers. About Red Hat Society About Aetna *All of these plans are medically underwritten, meaning that all applicants and their enrolling dependents are subject to medical underwriting to determine eligibility and placement within the appropriate risk category. |

FEEDBACK