Aetna Launches 2008-2009 Hispanic Calendar

" Second annual calendar celebrates Hispanic food, family and culture with "My Grandmother’s recipes" (Recetas de mi Abuela) from leaders in the Hispanic community "

HARTFORD, Conn., September 23, 2008 — Aetna (NYSE: AET) today released its 2008-2009 Hispanic Calendar, which celebrates the importance of food in Hispanic culture and provides tips on how to prepare healthful, traditional dishes from several Hispanic countries through a monthly collection of family recipes.

Released to coincide with National Hispanic Heritage Month (Sept. 15 - Oct. 15), the 2008-2009 Aetna Hispanic Calendar features an introduction by award-winning Hispanic-American actress Rita Moreno. National Hispanic leaders from a variety of fields are highlighted each month, sharing a treasured family recipe and their observations on family and Hispanic culture.

Throughout the calendar, Sylvia Melendez-Klinger, M.S., R.D., L.D.N., founder of Hispanic Food Communications, Inc., provides tips on how to make favorite Hispanic recipes more healthful. Included with the calendar, is a collection of the featured recipes printed on tear-out cards to save and use throughout the year. All of the recipes, and the majority of the content of the calendar, are presented in both English and Spanish.

"The theme of this year's Aetna Hispanic Calendar - Recetas de mi Abuela - My Grandmother's Recipes - gets to the heart of Hispanic culture in important ways," said Marilda Lara Gándara, president of the Aetna Foundation, who is featured in the calendar. "Hispanic families express their love for each other through sharing meals and family traditions. I'm honored to be able to share my family's traditions in the calendar."

The second edition of the annual calendar runs from September 2008 through December 2009. The inaugural edition of the Aetna Hispanic Calendar featured a variety of landscapes from countries in Central and South America and the Caribbean.

The 2008-2009 Aetna Hispanic Calendar - Recetas de mi Abuela - is available for purchase for $4 per copy by calling (860) 273-0509. Proceeds from calendar sales will benefit DiversityInc Foundation, a charitable organization affiliated with DiversityInc, which provides scholarships for financially disadvantaged students. The online version of the calendar is available at www.aetnahispaniccalendar.com.

Aetna is one of the nation's leading diversified health care benefits companies, serving approximately 37.2 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, governmental units, government-sponsored plans, labor groups and expatriates.
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