Month	Theme	Call to Action	Available Communications Items
1	Start the benefit year/Get to know your health plan	Remind new and existing members about their available health plan benefits by encouraging them to log on to Aetna Navigator® to learn more. Why?  It's a new plan year and your employees are getting acclimated or reacquainted to their health plan.  Use our National Health Observance Calendar to promote a monthly health topic to your employees.	Aetna Navigator® flyer   Aetna Navigator® Quick Reference e.card  DocFind flyer  and Spanish DocFind flyer    Personal Health Record post enrollment flyer  and e.card  Disease Management flyer  (not for use during open enrollment) Beginning RightSM Maternity Program flyer
2	Prevention - getting on the road to wellness	Focus your communications on programs that promote prevention and early identification of potential health issues.  Why?  It's important for your employees to complete their Health Assessment as early in the year as possible, so they can be directed to resources that can help them stay healthy. Use our National Health Observance Calendar to promote a monthly health topic to your employees.	Know Your Numbers flyer  Simple Steps To A Healthier Life "Kick-off" email/article  Simple Steps To A Healthier Life site tour  Simple Steps To A Healthier Life  Communicating with your doctor flyer  and e.card Healthy Lifestyle Coaching flyer  and e.card (not for use during open enrollment)
3	Planning ahead - know before you go	Focus your communications on helping your employees become aware of health care costs before they go to doctor, get a test/procedure, etc.  Why?  Finances are on many people's mind so it's a good opportunity to remind them that they can get estimated medical costs before they get medical care. Use our National Health Observance Calendar to promote a monthly health topic to your employees.	Doctor rates and clinical quality flyer  and Cost of medical procedure by facility flyer
4	Use your health plan wisely - self-help and online tools	Help your employees use their benefits wisely and appropriately.  Promote the self-help and online tools that help employees make more informed decisions about their health and care Why?  It helps teach your employees how to better budget for their health expenses so they have enough funds to last them all year. Use our National Health Observance Calendar to promote a monthly health topic to your employees.	Informed Health Line flyer  and e.card (not for use during open enrollment) Aetna SmartSource flyer   and e.card with Simple Steps To A Healthier Life
5	Staying healthy on a budget - preventive health and wellness for families	Emphasize no and low cost programs and resources to help your employees stay healthy such as preventive care, wellness screenings, discount programs and more. Why?  It reminds your employees that they can stay healthy even if they are on a tight budget. Use our National Health Observance Calendar to promote a monthly health topic to your employees.	Childhood & Adolescent Immunizations flyer  and e.card  Wellness Discounts flyer  and e.card   Simple Steps online wellness program flyer   Exercise flyer  and e.card (National Fitness Month)
6	Travel and outdoor health	Emphasize how your employees can access care when they are traveling.  Why?  It gives your employees better peace of mind when they are away from home and their usual surroundings. Use our National Health Observance Calendar to promote a monthly health topic to your employees.	Informed Health Line flyer  and e.card (not for use during open enrollment) DocFind flyer  and Spanish DocFind flyer    Healthy Travel flyer  and e.card  Skin Protection and Care flyer  and e.card
7	Easy ways to better your health	Emphasize core ways employees can improve their health - managing their weight, quitting smoking, eating better, visiting the dentist, etc. Why?  It reminds your employees that small, simple changes can make a big impact in their overall health. Use our National Health Observance Calendar to promote a monthly health topic to your employees.	Simple Steps To A Healthier Life update your Health Assessment e.card Weight Management flyer  and e.card  Smoking Cessation flyer  and e.card  Nutrition flyer  and e.card  Dental overall health e.card  Your Dental Visit flyer  Disease Management post enrollment flyer  Disease Management flyer  (not for use during open enrollment)
8	Annual well visits and preventive tests for you and your family	Highlight the importance of preventive care, including annual well visits, immunizations and more. Why?  Preventive care can help employees identify potential health issues early on, before they become costly and unmanageable.  If you using these during the summer/fall months when many children are headed back to school, it's a good opportunity to remind parents to schedule an annual well visit for themselves when they are doing so for their children. Use our National Health Observance Calendar to promote a monthly health topic to your employees.	Yearly checkup e.card  Know your numbers flyer   Breast & Cervical Cancer Screening flyer  and e.card  Colorectal Cancer Screening flyer  and e.card  Childhood & Adolescent Immunizations flyer  and e.card
9	Health care quality (also flu shot reminder)	Help your employees be a more informed health care consumer and find quality health care that meets their needs. Why? It helps your employees take greater responsibility for their health. Use our National Health Observance Calendar to promote a monthly health topic to your employees.	Doctor rates and clinical quality flyer   Aetna SmartSource flyer   and e.card with Simple Steps To A Healthier Life Flu Shot and Pneumonia Shot flyer  and e.card  H1N1 flyer
10	Choosing a health plan (also breast cancer awareness month)	Prepare your employees for open enrollment and remind them about the valuable suite of Aetna self-help and online tools available to manage their health and well being.  Also promote Breast Cancer Awareness Month (if delivering communications in October).  Why?  It helps your employees make more informed health plan choices and begins to set the stage for employee engagement after the new plan year becomes effective. Use our National Health Observance Calendar to promote a monthly health topic to your employees.	Informed Health Line flyer  (not for use during open enrollment) Aetna Navigator® flyer  (for use at open enrollment) Simple Steps To A Healthier Life® flyer   Plan for your health flyer   Plan selection and cost estimator e.card  Mammography e.card  Genetic Counseling member e.card
11	Get the most out of your health plan - take advantage of the benefits you have today (also Great American Smokeout)	Help employees discover the value-added programs and services they may not know are available to them.  Why?  It helps employees realize the full value of their selected health plan. Use our National Health Observance Calendar to promote a monthly health topic to your employees.	Wellness Discounts flyer  and e.card (not for use during open enrollment) Aetna SmartSource flyer   and e.card with Simple Steps To A Healthier Life Smoking Cessation flyer  and e.card Disease Management e.card (not for use during open enrollment) Beginning RightSM Maternity Program flyer  and post enrollment e.card
12	Healthy holidays, staying healthy on the go	Emphasize how your employees can access care when they are traveling, as well as better manage stress.   Why?  It gives your employees better peace of mind when they are away from home and their usual surroundings. Use our National Health Observance Calendar to promote a monthly health topic to your employees.	Informed Health Line flyer  and e.card (not for use during open enrollment) DocFind flyer  and Spanish DocFind flyer    Healthy Travel flyer  and e.card Stress Management flyer  and e.card