2010 Diversity Annual Report
Engaged: Aetna and Texas printer both benefit from lightning-response relationship

Aetna Better Health, the company’s Medicaid Plan in Texas, faces a monumental communications challenge: to create the equivalent of a “personal open enrollment” for Medicaid-eligible people every day of the year. To achieve this, the company is constantly creating updated provider directories, physician notices and a range of other printed material in an endless flow in order to attract and serve these valued members.

When printing is virtually a 365-day-a-year process, it is critical to have a rapid response printing company on your team such as MasterCraft Printed Products & Services of Irving, Texas. MasterCraft, certified as an Historically Underutilized Business and a certified women-owned supplier, has been serving Aetna Better Health’s printing and promotional needs since 2005. What’s more, the company’s account liaison, John Burbey, goes back even further with Aetna, having provided professional advice and swift support as part of another printing firm since the 1980s.

For Aetna, MasterCraft is more than merely a printer: it is a collaborator that delivers extra value every day. For example, Burbey often provides ideas for reducing print costs or refining processes to save time. He and the MasterCraft team frequently help Aetna fulfill Requests for Proposals, aptly manage all aspects of sourcing and billing, and respond to last-minute requests and changes with grace and professionalism.

MasterCraft also benefits from this relationship. The ability to serve Aetna on a range of projects deepens its knowledge of Aetna and the health care industry, and provides additional stability for this minority/women-owned company in a highly competitive environment.