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“We Want You To Know^SM Aetna®”. It is the tagline of our advertising campaign, which launched in January 2004. Today, you can see it in The Wall Street Journal, Forbes, Fortune, Business Week, Business Insurance, HR Executive and in many local business and trade journals around the country.

These ads make an important point, that Aetna is putting information to work to help you make better, more informed health care decisions. And, we want you to know more about today's Aetna.

Across all of our products -- Health, Dental, Pharmacy, Behavioral Health, Disability, Long-Term Care and Life -- our focus is to promote a greater understanding of how we are putting knowledge to work for our key constituents by creating easy-to-understand, useful information.

View Aetna Advertising:

How do you measure the savings? In millions. 

Good service means knowing the real price in advance 

Proof that integrating dental can help cut costs 

...and health care equality for all 

Healthy babies lead to healthy savings 

A new way to bring it all together for better health