Vision and strategy

To earn the distinction, financially and by reputation, of being the preferred benefits company in all aspects of our business. We strive to be the industry leader by including the best ideas and perspectives available. This in turn enables Aetna to develop the most relevant solutions for each of our markets.  

Aetna will be the industry leader in the diverse marketplace. We will deliver best-in-class service to our customers because we want them to be comfortable when doing business with us.

To achieve this mission we will:

• Create innovative and tailored product and service solutions that will meet the unique needs of our customers
• Develop a diverse supplier base reflecting our multicultural environment that supports innovative ways to deliver best-in-class services to them
• Build a workforce that fully understands the diverse communities where we do business
• Foster a culture of inclusion that grows a diverse talent pool and recognizes and rewards the contributions of every employee while allowing employees to do their best work